Sunday, March 17, 2013

The Earworm

Okay, so I hope no one will get mad at me for puttig this article up here before it's officially published in Kitsch Magazine....not sure if this is illegal or not...but then again no one really reads this blog, so it can't be that bad.

Anyways, I switched my topic from the more serious subject on music therapy and what goes on in your brain when you hear music, to the topic of songs that get stuck in your head.  I did some research and came up with this:


Everyone knows what it’s like to have a song stuck in their heads.  It’s a fact of life that certain tunes stick with us.  I have never questioned it much, until one morning, on my way to my 9:25 class, I realized that I was looping part of the LMFAO song “Shots” in my head.  It would stay there all day.

            I discovered that there is a name for this phenomenon.  A song stuck in your head has the unsavory title of “earworm”.  The only harm this parasite can cause you is annoyance, unless your midterms have already driven you insane…

            …or you’re a Nazi soldier in Henry Kuttner’s 1943 short story.  “Nothing But Gingerbread Left” is about a song designed to have a “perfect semantic formula” so that it would be unforgettable.  Written by a University professor, the song is in German, and is about a starving family whose only food is gingerbread. When the song is broadcast across occupied Europe it has a devastating effect on the German forces.  Through a series of stream-of-consciousness vignettes, Kuttner shows how the song works its way into the thoughts of the soldiers and takes control. 

            Fourteen years later, another sci-fi short story centered on the earworm phenomenon.  Arthur C. Clarke wrote about a scientist who created “The Ultimate Melody” that was in sync with the brain’s electrical rhythms.  After listening to his own piece, the scientist became catatonic and never recovered.

            Earworms, however, are not exclusively the realm of science fiction, Mark Twain even wrote about happening across a jingle (which, before the advent of television, was apparently printed like a little poem in the newspapers) that completely consumed him for a few days until he showed it to a friend and was freed from its influence.  His friend then, became obsessed, and had to ‘transfer’ it to another.

            Not even SpongeBob SquarePants is safe—in the seventh season, incidentally titled “Ear Worm” our porous hero gets the song “Musical Doodle” stuck in his head.

            It would seem like mind controlling songs only exist in fiction, but in fact, we hear them all the time.  They’re specially designed to crawl into our brains and never crawl out, living in there forever repeating “Don’t you want a, want a Fanta?” until we crack and go buy the damn thing.  Companies are just dying to get their brand names and products into your head—what could be better than having a world full of consumers whose own brains incessantly pester them with your product?  Nothing—that is, if you like having money.

            For a jingle to be effective, and take a hold in your mind, it has to have several simple features.  It must be short so you can actually remember it, and also repetitive.  And a good earworm also has to have a pleasant yet simple melody.  If the tune is written well, it will create the “Shots” effect, where you start humming it on a Thursday morning and it never stops.

            So, in order to spare your wallet, and also possibly your sanity, I asked the internet how to eliminate the auditory parasites.  Some of the less ridiculous answers I found include:

-         Sing or play (on an instrument) another song

-         Listen to the earworm song

-         Listen to music other than the earworm song

If none of those tips work, feel free to try some of the weirder ones such as

            -    Try to ‘infect’ a friend

            -    Imagine the earworm as a real creature, have it crawl out of your head, and then step                            on it

And if that doesn’t work, you can always go try to find what Henry Kuttner’s anti-Nazi gingerbread song sounded like.

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